This series features young alumni from the Russert Department of Communication. Learn more about opportunities in Russertat.
Kelly Fichtner ’19 uses the skills she learned in her time at Ӱ̳ as a marketing coordinator for Sherwin-Williams.
As a communication major and an entrepreneurship minor, she learned practical skills like understanding a market, writing a creative brief, creating an effective marketing campaign, and the importance of consistent branding.
In addition to classroom lessons, Fichtner honed tools for the real world, such as clear communication, the ability to coordinate large groups of people, and effective collaboration with others. Her entrepreneurship minor allowed her to challenge her current process and think outside the box.
Fichtner was a content marketing intern with NOPEC, the energy aggregation for Northeast Ohio, where she helped to develop different content pieces including videos, blog posts, press releases, and a variety of other pieces. During her senior year, Fichtner was a student intern for the Tim Russert Department of Communication, where she was often asked to coordinate large groups of people and effectively relay information to them.
In her role at Sherwin-Williams, Fichtner has the opportunity to work on the company’s supplemental marketing pieces, as well as assisting with their national marketing. Her typical day-to-day consists of receiving and fulfilling marketing requests from specific areas or stores in Sherwin-Williams’ five divisions throughout North America and Canada.
